Microcopy is a useful piece of content that leads to call-to-action. According to Econsultancy, it refers to the text that guides you along or instructs you to do something on a website or app, such as fill in a form.

To help marketers prepare an effective microcopy and improve the user experience (UX), Econsultancy columnist Nikki Gilliland has shared fifteen examples of effective copies.

Gilliland says, “The devil is in the detail, or so they say.

When it comes to creating a great user experience, this certainly seems to be the case. From slick pop-ups to real-time social proof – there are many features that can help create user flow.

So, what makes good microcopy and why is it so important? Here are 15 mega examples.

Airbnb’s search prompt

Let’s kick things off with Airbnb’s simple but effective search bar.

Many users probably fail to even register what it says, but that’s the whole point. Short and simple – it subtly prompts users to start searching and see what they find.

Muzzle’s cheeky Lorum Ipsum

Muzzle has a single page website to explain its product – an app that stops potentially embarrassing notifications from popping up on your screen”.

15 marvellous microcopy examples (and how they improve UX)

Econsultancy
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