Four ways to handle your customers well
Customer satisfaction is the criteria all brands want to achieve and prosper. Handling customers is a tactic that can be learnt only with the experience.
HubSpot columnist Dan Tyre has shared four ways to handle customers in the right manner and keep them happy.
Tyre says, “You’re in a sales demo, the company CEO just cycled in (17 minutes late), apologizes for being “slammed,” and immediately jumps into aggressive questioning. This is the biggest deal in your pipeline, you’ve been forecasting it for nine months, and, suddenly, it’s being threatened.
Maybe this CEO asks why your widget factory doesn’t have an API, or why you don’t offer to send someone to install your SaaS on their internal server (think about it). These are extreme examples, but most salespeople have faced something similar when trying to hit quota.
So, how do you respond when a customer makes a point, raises a concern, or critiques your product/service in a way that’s fundamentally inaccurate? I’ve got a few ideas.
1. Remember, miscommunication is part of a full schedule
First, smile, take a deep breath, and thank the sales gods you read the HubSpot Sales Blog. Then, remember miscommunication usually means you’re doing something right”.
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