Six steps to choose right B2B PR agency
Econsultancy columnist Matthew Davis has highlighted six steps to help brands and marketers choose the right B2B PR agency.
Davis says, “There are more PRs in the UK than bricklayers, or bar managers. The global communications industry continues to grow and B2B marketers have to be sure-footed when commissioning an agency.
So how do you pick a PR?
I spoke to some trusted industry figures and put together some tips for choosing a B2B PR agency.
Understand how you’ll reach your audience (before you engage PRs)
You should be thinking about the channels that are important to your customers well before you meet face-to-face with an agency. This will help you shortlist PRs with the right experience and it will vastly speed up your selection process.
Chris Hides, Global Managing Director of M&C Saatchi PR, says: “Think carefully about how your target audiences consume media – are they reading print titles, watching videos, or engaging with physical events? Once you’ve identified the best way to reach your audience then you can develop and refine your message to suit that channel.”
Hides continues, “If you have a clear understanding of the channels you want to use”.
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