With the widespread adoption of mobile devices and extending Internet reach, the e-commerce has got a boost and it offers space to the new brands as well.

Entrepreneur contributor Ayushi Gudwani has share six strategies to help e-commerce brands stand out in crowd.

Gudwani says, “Being an entrepreneur in the E-Commerce Brand space and having observed some fantastic global brands emerge, I am sharing some fundamentals that I learned over the years.

  • Product is the hero:  The most crucial aspect of building a brand is – to get the product right, have a core USP and make it stand out. Should you falter here, no marketing tactic would be able to help in retaining your customers. One time purchases can be initiated through discounts, celebrity endorsements, and other such schemes, but customers will only return if they love the product. So invest in product development and market fit.
  • Really know your customer:   To provide a great brand experience, a deep understanding of target consumers, their buying behavior and preferences, is crucial. For example, if you target professional working women, you will observe higher engagement from them during non-work hours – early mornings (before 9 am), late evenings and on weekends. Therefore, build your marketing events accordingly”.

#6 Marketing Tips to Make Your E-commerce Brand Stand Out From The Crowd

Entrepreneur

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