Quality content is the soul of your site but it also needs to address the requirements set by the search engine algorithms. It is important that the content matches with the algorithm criteria and gets visible as it is fresh.

Search Engine Land columnist Kristopher Jones has shared seven marketing and promotion tactics to help marketers get their content discovered.

Jones says, “Content without promotion is like link building without links or creating a landing page without a call to action. That’s why promotion should take equal focus with creation.

Let’s look at seven tried-and-true content promotion strategies that will drive traffic to your content and website.

1. Paid social promotion

Paid social promotion can be one of the most precise strategies available to market your content to people who are interested in and most likely to engage with your content.

For example, by using Facebook’s Audience Insights, businesses can segment audience lists by select boundaries, such as demographics, psychographics and intent. This allows marketers to create audience segments that are more in line with their brand and specific topics of content on their website.  There are several benefits of paid social promotion:

  • Increase website traffic with relevant visitors.
  • Generate more conversions by marketing to people with high purchasing intent.
  • Familiarize users with your brand”.

7 marketing and promotion tactics to get your content discovered

Search Engine Land

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