Four things your social media followers want
Having a vibrant and big follower base on social media is a sign of popularity and growth of your brand. After securing optimum followers you also need to discover what they want so that you keep keep them with your brand.
HubSpot team has shared four things that your social followers want based on the views expressed by Experts at SXSW.
Focusing on ‘community’ as one of the things the followers want, Amanda Zantal-Wiener says, “Think back, if you can, to a time when the folks who managed a brand’s Facebook page were known as “community managers.” That’s because we once lived in an era when, not even that long ago, that was the purpose of pages like these.
And while there are still Groups available on Facebook — smaller, often private destinations designed for communication among smaller groups of people — it can be argued that they’ve lost a bit of their luster and are not the first destination for brands looking to build audience engagement.
But within the current global climate, the panelists appeared to agree that users are drifting back toward the idea of using social media to build a community: to give voices to a cause, to connect with others who care about the same issues they do, and to create a movement around it”.
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