Search Engine Land’s views on 301/302 redirect for SEO
A redirect sends users (and search engines) to a different URL from the one they originally requested. 301, 302, and meta refresh redirects are the most common ones used by webmasters.
Search Engine Land contributor Bryson Meunier has listed the differences between 301 and 302 redirects and explains how Google and Bing view each when moving webpages.
Meunier says, “In 2018, there’s still some confusion about which redirect is best to use for search engine optimization (SEO).
There are many articles in the search marketing industry on the topic of 301 and 302 redirects, and many suggest that a 302 redirect will not pass PageRank and that 301 redirects are best for SEO.
Is that still the case in 2018? Let’s look at what we know.
Using 301 redirects
The short answer to the question, “Should I use a 301 redirect when I want to permanently move content from one webpage to another?” is “Yes.”
If you want to be sure the search engines understand that your universal resource locator (URL) has permanently moved to a new location with equivalent content and should pass link equity, then yes, use a 301 redirect.
Does a 301 (or any 30X redirect) still pass PageRank? Another short answer: Yes!”.
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