Boost your sales with these strategies
Getting more prospects and informing them about your products and services is a way to boost your presence. HubSpot columnist Aja Frost shared eight ideas to improve your sales prospecting efforts.
Frost says, “To find these high-value prospects, you’ll need to try add some creative prospecting techniques to your arsenal. Use these six ideas as inspiration.
1. Create a website for referrals
Bill Cates, a sales referral expert, suggests creating a simple website customers and contacts can use to forward you referrals.
The headline should read something along the lines of, “You’re here because someone who’s invested in your success thought you’d benefit from [main value of salesperson’s product].”
If you have the resources, Cate also recommends filming a short video. Introduce yourself, why you believe in your product, and share two or three fun facts. Not only will this video humanize you and make prospects more open to working with you, but it’ll also highlight your passion”.
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