Email marketing works at its best for last so many years. It has proven its worth as one of the most useful ways to market online.

In email marketing, personalization is the key that can help you achieve your marketing goals. Entrepreneur contributor Jonathan Herrick has shared some useful tips to help marketers improve their email marketing with personalization.

Herrick says, “The following steps will help you design and implement an automated, personalized email strategy that resonates with prospects and whisks them through your sales funnel.

1. Segment your data like a pro.

Your message is only as good as your data, and your data is only valuable if you segment along the right lines. It may be tempting to segment by industry or geographical region, for example, but these broad factors alone will never give your emails the level of personalization they need to stand out.

Picture this scenario: You’re browsing the internet for HR management software, and you end up on two separate mailing lists. You receive a generic message from Company A, which makes a passing reference to your industry. Then, you receive a message from a sales rep at Company B who references the e-book you downloaded, mentions your website, offers an additional resource that fits your needs and gives you a link to her calendar to make an appointment for a demo”.

Getting Personal: 3 Steps to Personalizing Your Automated Email Campaigns

Entrepreneur

Sharing is caring