Are you making these website mistakes?
Website development and maintenance is a constant job. Since it is mandatory to keep it fresh, you need to keep the types of visitors in mind while updating your site.
MOZ columnist Alli Berry has shared eight common mistakes revealed through content audits.
Berry says, “My aim is to give you more of a framework on how you can talk to clients about their content or, if you are the client, ways you can improve your website content to keep users on the site longer and, ultimately, convert.
Mistake #1: No clear calls-to-action
I have yet to complete a content audit where creating clearer calls-to-action wasn’t a focus. The goal of a page should be obvious to any visitor (or content auditor). What is it that you want a visitor who lands on this page to do next? Many of our clients are not e-commerce, so it may feel less obvious; however, assuming you want someone to stay on your website, what’s next?
Even if answer is “I want them to visit my store,” make it easy for them. Add a prominent “Visit Our Store” button. If it’s a simple blog page, what are the next blog articles someone should read based on what they just read? Or do you have a relevant e-book you’d like them to download? You got them to the end of your post — don’t lose the visitor because they aren’t sure what to do next!”.
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