Influencer marketing is expanding exponentially and is turning out to be an industry from a marketing tactic. A recent research states that  67 percent of marketers think influencer marketing campaigns helped them reach a more targeted audience.

To help marketers enhance their influencer marketing efforts, HubSpot columnist Karla Cook has shared ten successful influencer marketing campaigns.

Cook says, “To give you an idea of how brands — both big and small — are leveraging the power of influencers in their marketing efforts, we’ve put together a list of ten influencer-driven campaigns. Check them out below and decide for yourself: Is influencer marketing worth the hype?

1. Sprint

Influencers: Lele Pons, Gerard Adams, Prince Royce, Bradley Martyn, Rachel Cook

Not only did Sprint cause Verizon’s famous “can you hear me now?” guy to switch to Sprint, but the company has collaborated with musicians, entrepreneurs, and actors to gain the attention of a massive young audience.

Its latest influencer campaign uses the hashtag #LiveUnlimited, and features people who have massive social media presences. The best part is these people naturally embody the appearance and lifestyle of #LiveUnlimited. Elite Daily founder Gerard Adams and internet personality Lele Pons are just two of them”.

10 Influencer Marketing Campaigns to Inspire and Get You Started With Your Own

HubSpot

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