Three tips to strengthen your influencer marketing efforts
Influencer marketing has presented an unique opportunity to the brands and marketers that helps them get established and continue enhancing their sales.
AdWeek contributor Nate Houghteling has shared three tips to help marketers improve their influencer marketing efforts.
Houghteling says, “Finding an influencer is easy, but finding a true collaborator—a creator—is more difficult.
On YouTube alone, there are more than 65,000 channels with over 100,000 subscribers. When faced with so many choices, some marketers throw up their hands and decide to pursue a broad strategy based solely on reach. It’s a shortcut they end up regretting, since the influencer approach ignores one of the biggest questions fans will ask: Why did this partnership happen in the first place? If there’s no good answer, audiences will assume it’s a straight exchange of money for views, and the reaction will be indifference—or worse.
Brands that remain selective and vigilant in their search for creators are the ones that see real results down the line. Start by generating a comprehensive list, then winnow down with factors that are most important to you: brand affinity, potential for production value, audience demographics, engagement and much more. If you stick to your priorities and refuse to settle, you will end up with long-term partners who are worthy of your time and energy”.
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