The era of voice in terms of search has brought enormous opportunities to the marketers. It helps them tap the domains that have been untouched so far.

AdWeek contributor Bronwyn van der Merwe has shared three tips to help marketers retain more and more customers in the era of voice.

Merwe says, “Already, we’re seeing a range of brands using conversation for different ends, leading the way for dialogue to become an integral part of the brand experience. U.S. insurance provider Lemonade has thoughtfully crafted a chatbot platform that enables an entirely digital experience, end to end, and results in a policy tailored to each user’s needs.

In the U.K., Babylon Health offers an AI-enabled triage tool that answers patients’ questions and assesses the urgency of their situation before referring them to a doctor, easing pressure on already stretched health services.

At Fjord, we developed an HR chatbot for a client to deliver a best-in-class employee experience. It answers a small, concise number of queries that cover onboarding and benefits, freeing up HR experts for more complex or emotional matters”.

Why Brands Must Form an Identity to Retain Customers in the Voice Economy

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