How do you deal with negative feedback?
Negative feedback might make you feel disappointed but at the same time it also brings you an opportunity to improve your brand, marketing and service strategies.
Marketing Week columnist Helen Tupper has shared some useful advice on how to handle negative feedback.
Tupper says, “Feedback is one of those career development ‘tools’ that is so well known and accepted, there is a danger you dismiss this column before I can convince you otherwise. But wait. If you really think about it, how often do you actually get useful feedback? And, if you’re honest, do you always give that level of high-quality feedback to other people? I know I don’t.
Too often, we tell people they did ‘a really great job’, without being specific about what they did well. We avoid telling our peers and managers about our perception of things that were ineffective because we assume it’s not our place, or that someone else will, or simply because we don’t want to rock the boat.
There are also issues with how effectively people ask for feedback. I’ve seen this in every company I’ve worked in and every team I’ve led. People generically ask for feedback or submit requests via internal systems and get generic responses back that, though well-intentioned, are not helpful for the individual in taking action.
Therein lies the reason why feedback is so important. Taking action from effective feedback is one of the most powerful ways an individual can continue to grow and develop. It’s therefore one of the most powerful ways a company can grow and develop, so why are we so rubbish at it?”.
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