GDPR: challenges and opportunities
General Data Protection Regulation (GDPR) a new set of rules implemented by the EU parliament and is set to come into effect on the 25th May 2018.
There have been many doubts and issues regarding the implementation of GDPR. A recent research highlighted that only 15% marketers ready to comply with GDPR.
Econsultancy columnist Kieran Flanagan has shared some of the challenges and opportunities of GDPR.
Flanagan says, “The biggest issue is around awareness. Despite being approved in April 2016, it seems that most individuals and businesses still aren’t aware how the GDPR will affect them and their processes which is going to lead to some serious compliance problems.
According to an NTT study awareness rates within various countries range from as low as 15% all the way up to 58%.
The UK is at the back of the pack within the EU with only 39% of companies identifying and understanding the law as a compliance concern. Outside the EU, the US brings up the rear with only 15% of businesses believing the GDPR will affect their organisation.
At Hubspot, we conducted our own studies into brands’ awareness of GDPR and found similarly worrying levels of understanding”.
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