A Marketing Land article citing an Lifecycle Marketing report has stated that in 2017 mobile email conversion rates caught up with that of desktop. Bot the mobile and desktop emails averaged 3.3% in the year.

More than 30 billion emails were sent last year. In Q4 2017, 9 billion emails were sent. According to the report, the email volume was up 18% year over year in 2017.

Amy Gesenhues says, “Lifecycle Marketing’s data revealed mobile email conversion rates have caught up to desktop conversions, with both at an average of 3.3 percent for the year. It also claims email adoption on mobile may have hit its peak: “With mobile open[s] and clicks making up 53 percent of all email events over the last two years, email adoption on mobile has plateaued.”

Orders on mobile represented 46 percent of all email-driven orders — a 33 percent increase year over year. Meanwhile, email orders happening on desktops dropped 18 percent (14 percent drop on tablets)”.

Email marketing report: Email volume was up 18% in 2017

Marketing Land

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