Econsultancy’s Donna-Marie Bohan has shared four common misconceptions about the GDPR for marketers. It is important to make yourself clear about the GDPR which is coming into effect from coming May. This article may help you learn a few more things about the GDPR.

Bohan says, “Econsultancy’s latest research shows that over half (59%) of client-side marketers still feel unclear about what does and does not constitute compliance with the GDPR.

These findings are based on a survey conducted in January 2018 amongst over 1,000 marketers in the UK.

In this post, I discuss some of the common questions and myths circulating about the GDPR discovered in the research.

1. Obtaining consent

When marketers were asked about their top three priorities ahead of the legislation’s enforcement, 86% of client-side marketers and 77% of agency-side respondents indicated that they are prioritising a review of consent mechanisms for collecting and processing data.

The compliance conversation among marketers has been heavily centred on the notion of obtaining consent but there are, in actual fact, six legal grounds for processing personal data under the GDPR. In addition to consent – legitimate interests, public interest, contractual necessity, legal obligations and vital interests represent other legal grounds”.

Four common misconceptions about the GDPR for marketers

Econsultancy
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