HubSpot has summarized 10 ecommerce trends that are expected in in 2018. The company has cited a Statista statistic pointing the increase in ecommerce sales from 1.3 trillion in 2014 to 4.5 trillion in 2021.

Caroline Forsey says, “With ecommerce’s rapid growth, comes rapid changes. It isn’t enough to post product images to your site and hope your ideal customers will find them. In 2018, there’s a whole lineup of new trends that could kickstart major growth for your ecommerce company if you pay attention.

To help you reap the many benefits of ecommerce in 2018 and into the future, we’ve chosen the top 10 trends we think will change how people buy and sell online.

1. Shopping Natively

In an experiment we ran in 2017, we found our Facebook audience favored native video content 160x more than non-native content.

That same preference for native content is true with ecommerce: there are great visual platforms being used by millions of people already, like Instagram and Pinterest, and a lot of those users don’t want to leave the platform to visit your site. So why not offer the option of purchasing your products from within those apps?”

10 Ecommerce Trends to Expect in 2018

HubSpot

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