‘Shopping on Instagram’ available in more countries
Instagram has made available the ‘Shopping on Instagram’ service in Australia, Brazil, Canada, France, Germany, Italy, Spain and the UK. Last year, the company had launched a new shopping experience that allowed businesses in the US to tag products in their organic posts.
says, “We know that Instagram is a great place for people to discover and share their passions. With shopping on Instagram, this sense of discovery goes even further by giving people a visual shopfront to explore new products from businesses they follow. With easy access to pricing and product details, shoppers can tap on a tagged post within feed or through the shop button on a business’s profile to take the next steps to learn more.
With more than 200 million accounts visiting one or more business profiles daily,1 shopping on Instagram offers more opportunities for businesses to showcase their products, and more time for people to explore the brands and products they love”.
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