Five ways to promote your brand effectively
Branding and monetization are two aspects of a business which lead to the ultimate organizational growth. Right branding strategies can help you establish easily.
Entrepreneur contributor Brian Hughes has shared five ways to help you promote your brand.
Hughes says, “Your brand is the face your business presents to the world and is how consumers differentiate you from your competition. In oversaturated industries, many companies blend into the marketing noise, making it difficult to stand out from the crowd.
What to do? A simple and effective way to make your voice heard is to brand yourself as an expert.
Share your journey.
Expertise comes in many forms, and an impactful one is sharing your path to success. “Your journey is unique and should be incorporated into your brand,” branding expert Ajay Sirsi, a marketing professor at the Schulich School of Business in Toronto, told me. “For example, a man who couldn’t find a safe and healthy food for his pets decided to start his own pet food company. His products are now sold across North America.”
“This journey differentiates him from his competitors and is an integral part of his brand,” Sirsi added of this entrepreneur, Will Post, of Atlanta, who founded Hound & Gaots”.
Comments are closed.
