Martech Today columnist Matt Zilli has shared useful tips to help marketers overcome marketing’s 5 deadly fears. He has covered five fears namely fear of technology, fear of personalization, fear of AI, fear of partnering and fear of proving your worth.

Zilli says, “Courageous marketers are beginning to break barriers in many areas — not for fun, but because they have to. It’s the only way to successfully ride today’s rapid cycles of change and continually increase engagement with customers. So, the time to act is now.

Marketers must move boldly and eliminate fears in these five areas if they are to stay relevant. Here’s how to start:

  1. Fear of technology. The sheer volume of marketing data today is both daunting and exhilarating. Marketers need to get their arms around their available data and listen to what it can tell them. Yet most marketers have only 30 percent of their technology stacks integrated. That means all those fancy marketing technologies you’ve invested in see only a sliver of the overall picture, which means you probably see only a sliver of the picture, too. Fearless marketers are not afraid of tackling complex technologies, bringing them together and finding hidden insights in the data that other marketers would miss”.

Overcoming marketing’s 5 deadly fears

Martech Today

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