The Campaign Comeback: What to Do When Content Fails [MOZ Video]
MOZ has published the Whiteboard Friday video featuring Shannon McGuirk on ‘The Campaign Comeback: What to Do When Content Fails’.
The MOZ team says, “We’ve all been there: you plan, launch, and eagerly await the many returns on a content campaign, only to be disappointed when it falls flat. But all is not lost: there are clever ways to give your failed campaigns a second chance at life and an opportunity to earn the links you missed out on the first time. In today’s Whiteboard Friday, we’re delighted to welcome guest host Shannon McGuirk as she graciously gives us a five-step plan for breathing new life into a dead content campaign”.
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