The Entrepreneur magazine contributor Lesya Liu has shared a Guide to Instagram Analytics. This guide will help you compile the Instagram analytics your business needs and use the network in an efficient manner.

Liu says, “Marketing on Instagram should seem like a no-brainer to any business owner, right? Yet, most business owners remain hesitant to jump on the Instagram bandwagon.

Even though the majority of businesses are already present on the platform, it’s evident from their efforts that Instagram is more of an afterthought than a viable marketing strategy. Low-quality images and content and an overall failure to create a cohesive story line are some of today’s most widespread offenses.

Certainly, this is not to put all of the blame on business owners. They’re busy people who want to maximize the results they get for their efforts; they want a clear purpose and ROI. So, while marketing gurus scream from the rooftops about the importance of being on Instagram, entrepreneurs are left wondering, What’s in it for me. How do I track traffic? How do I track sales? How can a collection of pretty images translate into a real revenue for a company?

And then there’s the biggest question of all: How do I interpret the analytics I get to ensure Instagram is an effective part of my marketing funnel?”.

The Definitive Guide to Instagram Analytics: So Much More Than Just a Pretty Picture

Entrepreneur

Sharing is caring