Content and the links it gets are some of the valuable assets for a website. They help a website get good search engine ranks.

We constantly try to improve our sites’ SEO performance and at several points we some loopholes. Search Engine Land columnist Jeremy Knauff has shared five tips to improve SEO and improve content and link-building efforts.

Knauff says, “Let’s look at five smart tactical fundamentals that, when leveraged, will boost the effectiveness of our content development and link-building efforts.

Broken links

Over time, websites come and go. Some may simply shut down or change owners, while others can be purchased and used for black-hat SEO tactics.

Other times, websites may be redirected due to an acquisition or rebranding. In any case, the previous owners usually won’t take the time to let everyone who is linking to them know about the change. That means all of the inbound links that once pointed to a valuable resource may now be dead (returning a 404 redirect to a new page, or even pointing to something completely irrelevant).

This is bad news for website owners because you can inadvertently (and after the fact) find yourself linking to “bad” websites you don’t want to be associated with. In extreme cases, especially at a larger scale, these types of outbound links can harm your website’s organic ranking. They can also create a poor user experience (UX)”.

5 easy but smart SEO wins to boost content and link-building efforts

Search Engine Land

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