Doing the SEO right and projecting it in a precise manner are equally important.

MOZ columnist Meghan Pahinui has shared a detailed guide on how to create engaging and relevant SEO reports that show your results right.

Pahinui says, “e’ll talk about what information you should include in your SEO reports and show you what modules you can add to your Custom Report in Moz Pro to illustrate that data.

1. Determine your objective

What’s the current SEO goal and how does it align with your client’s business objectives?

The first step in any endeavor is determining what you’re setting out to achieve. You’ll want to make sure to outline your current SEO goals clearly for your client. For example, your goal may be to increase rankings for select keywords, to increase overall Search Visibility, or to generate more inbound links. Perhaps even more importantly, you’ll want to explain how these SEO goals will impact your client’s business overall.

Include tangible business objectives, such as “increase monthly revenue” or “drive more traffic to your online shop,” but don’t forget to explain why you’ve chosen these as your objectives. Simply telling a client that you’re planning to work on increasing their keyword rankings won’t help them to understand why that’s important. By outlining what you’re working towards and why, you’ll not only give direction to your report but also set your client’s expectations”.

Presenting Your Findings: How to Create Relevant and Engaging SEO Reports – Next Level

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