Four tips to improve your email open rates
Email is the backbone of anyone’s marketing efforts. It has been the most successful tool that has been there.
With rising competition it is important for us to try different tactics that can make subscribers open and read the emails.
Entrepreneur contributor Chirag Kulkarni has shared four useful tips to improve email open rates.
Kulkarni says, “The key to a well-received email is to stand out — not just in the message, but in the entire marketing strategy that revolves around it. These four tips can help you make that happen:
1. Email people, not groups.
Everyone prefers being talked to rather than talked at. That’s why mass-produced emails are almost always trashed. Meanwhile, tailored ones account for up to 58 percent of total revenue for some businesses.
T.J. Macke, VP of client services at Sapper Consulting, explains why the tailored approach is the most important step in business-to-business communications: “You can’t write one email and expect it to have the same impact on all 57 employees at a company you’d like to work with. Know who your audience is, and speak directly to that person.”
2. Keep it fresh (and useful).
Your personalized emails got the attention they deserve — now what?”.
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