Four tips to improve content reach & engagement
Getting more views for your content is the key to achieving online success. For right results you need to create content that gets good SEO score.
Search Engine Journal columnist Loren Baker has shared four tips to improve content reach & engagement.
Baker says, “In 2014, Mark Schaefer coined the term “content shock,” which is the “intersection of finite content consumption and rising content availability.”
Content shock effectively describes the state we’re in right now. Businesses are cranking out tons of content, there’s so much that the average human is just simply unable to consume it.
There is a delta of all of the information and content being produced. Content marketing budgets are continuing to rise. Yet, we don’t necessarily have a sound strategy wrapped around this.
This becomes a challenge in terms of how we are going to produce the right content that engages our audiences, is findable, and leads them down the buyer journey that we want them to take.
In general, brands are faced with content-related challenges to:
- Create high-quality content.
- Address customer needs.
- Offer rich, engaging experiences.
- Understand content performance”.
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