Here’s a short guide to nofollow links
According to WordStream, a no follow link is a link that does not count as a point in the page’s favor. Such links do not boost PageRank, and do not help a page’s placement in the SERPs.
Most webmasters go for nofollow links when they do not want the search engines to consider certain web pages.
Search Engine Journal columnist Jenny Halasz has shared a useful article to guide webmasters on when to use nofollow links and when not to use them.
On importance of nofollow links, Halasz says, “Nofollow links do not pass PageRank. Therefore, using a nofollow link means that link won’t pass PageRank (a Google-only measurement of the quantity and quality of links) to another page.
This means, on the one hand, that Google cannot penalize you for linking to a site that’s known to be a low-quality site. They also can’t penalize you for linking out too much (yes, that’s actually happened).
On the other hand, this also means that a link from your site bears no value to other sites, which means they’re much less likely to include you in announcements of new products or exciting developments unless you already have a large user base.
Many of the largest sites (e.g., CNN, NFL) now place nofollow on all their outbound links. This means that a link on their site has no PageRank value. However, links from these sites still have high value because of the quality and size of their user base”.
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