Content Marketing Institute is hosting a webinar on ‘Audience First: 12 Steps to Guide Your “Heroes” on Their Journey’ on Wednesday, March 28 at 2.00 pm EDT. Carlijn Postma, Founder and Content Strategist, The Post and Robert Rose, Chief Strategy Advisor, Content Marketing Institute will host the webinar.

CMI team says, “Here’s the worst-kept secret in marketing: Your audience doesn’t care about your products and services. They care about themselves. That’s why content marketers who want results must make their audience – not their brand – the hero of every story. Yet the pressure to promote brand and products can seem relentless. An audience-journey model, based on the classic hero’s journey, can help you resist that pressure by aligning your content with your audience’s needs. Tune in to this webinar for Carlijn Postma’s step-by-step guide to making the model pay off for your audience and, ultimately, your brand.

You’ll learn:

  • The 12-step framework for leading your audience through their journey
  • Real-world applications and examples of the audience-journey model
  • How to map your own audience journey (downloadable template included)”.

Audience First: 12 Steps to Guide Your “Heroes” on Their Journey

Content Marketing Institute

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