These findings will help you boost your sales
Marketing Land columnist Andrew Waber has shared some useful research findings that can help e-commerce retailers improve their sales.
Waber says, “What drives shoppers to buy in the current retail environment?
To find out, my company surveyed more than 1,000 US consumers who shopped online at least once in 2017, and some clear lessons for brands emerged from the results.
1. Have at least 3 photos for every product you sell
In the same way that consumers want to touch and feel products on the physical shelf before they buy, they are becoming similarly discerning online. Seventy-three percent of consumers indicated that they need to see three or more images of a product of any kind before buying online.
Increasingly, consumers search for a product category rather than a specific branded term (example) and then self-select specific classes of products based on personal preference or requirements, such as size, color and price”.
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