MOZ columnist Greg Elfrink has publishes a guide website to valuation to help webmasters find out how to find the real value of their websites. Elfrink says, “How businesses are valued is such a common question we get at our brokerage that we created an automated valuation tool that gives a free estimate of your business’s value, which our audience uses with all of their different projects. At the heart of any valuation is a fairly basic formula: You look at your rolling 12-month net profit average and then times that by a multiple. Typically, a multiple will range between 20–50x of... [...]

Getting more views for your content is the key to achieving online success. For right results you need to create content that gets good SEO score. Search Engine Journal columnist Loren Baker has shared four tips to improve content reach & engagement. Baker says, “In 2014, Mark Schaefer coined the term “content shock,” which is the “intersection of finite content consumption and rising content availability.” Content shock effectively describes the state we’re in right now. Businesses are cranking out tons of content, there’s so much that the average human is just simply... [...]

Google has announced the final implementation of the mobile-first indexing and has started migrating sites that follow the best practices for mobile-first indexing. Google has started notifying sites that are migrating to mobile-first indexing via Search Console. Google’s Fan Shang has shared the following tips for the webmasters: “Mobile-indexing is rolling out more broadly. Being indexed this way has no ranking advantage and operates independently from our mobile-friendly assessment. Having mobile-friendly content is still helpful for those looking at ways to perform better... [...]

According to WordStream, a no follow link is a link that does not count as a point in the page’s favor. Such links do not boost PageRank, and do not help a page’s placement in the SERPs. Most webmasters go for nofollow links when they do not want the search engines to consider certain web pages. Search Engine Journal columnist Jenny Halasz has shared a useful article to guide webmasters on when to use nofollow links and when not to use them. On importance of nofollow links, Halasz says, “Nofollow links do not pass PageRank. Therefore, using a nofollow link means that link won’t pass... [...]

Don’t get banned by your email autoresponder company, and don’t get placed into your clients’ spam folder. Both are bad for business (that’s an understatement.) We first learned about how aggressive email processors are in keeping emails from inboxes when we received a note today from Phil Benham, the Managing Partner of NetDyno LLC. Benham was banned by his own autoresponder company for using a JVZoo affiliate link in his emails. They allow affiliate links, generally; it’s just that JVZoo was blacklisted in their system. When you are told you can’t promote offers... [...]

The Search Engine Journal is hosting a webinar on ‘Future of Voice Search’ on Wednesday, March 28 at 2.00 pm EDT. Duane Forrester will talk in the webinar. SEJ team team says, “Voice search is revolutionizing the way customers search and consume content. With the rapid adoption of voice-powered digital assistants like Alexa, Siri, and Google Assistant, it is time to prepare for voice search for 2018 and beyond. Search professionals need to re-think and expand strategies in order to stay on top of the game. We have to take a deeper look at conversational search and how it can... [...]

Search Engine Journal columnist Roger Montti has published an article highlighting how the mobile first index affects the SEO. Montti says, “If you don’t like change then the Internet is not for you. Google just changed how they’re indexing sites and announced more changes on the way. I’ve identified seven insights about a mobile first index and how that may influence rankings and SEO. 1. Mobile First Algo is Nuanced It may be inappropriate to generalize what kind of content is best for a mobile first index. First, consider that every search query is different. Here is a sample... [...]

Content Marketing Institute is hosting a webinar on ‘Audience First: 12 Steps to Guide Your “Heroes” on Their Journey’ on Wednesday, March 28 at 2.00 pm EDT. Carlijn Postma, Founder and Content Strategist, The Post and Robert Rose, Chief Strategy Advisor, Content Marketing Institute will host the webinar. CMI team says, “Here’s the worst-kept secret in marketing: Your audience doesn’t care about your products and services. They care about themselves. That’s why content marketers who want results must make their audience – not their brand – the hero of every story.... [...]

HubSpot columnist Kipp Bodner has shared a list of useful SEO blogs and websites that marketers should be following. Bodner says, “Here’s our reading list of the best SEO blogs on the internet today to help you become a better marketer. 1. The Moz Blog Moz has become the gold standard for SEO solutions and how-to articles. The Moz Blog’s team of contributors offers an article per day to help expand your knowledge of search marketing. 2. Neil Patel Neil Patel and his team of talented marketers break marketing news from every end of the spectrum — SEO being one of them.... [...]

Econsultancy columnist Nikki Gilliland has shared an article on explaining cross-channel advertising and how it helps brands and marketers. Gilliland says, “While most brands or advertisers might focus on one channel, when used together the pair present an even bigger opportunity to target users at the exact right time. This can also be known as cross-channel advertising – i.e. the practice of using two or more channels in conjunction to elevate paid ad performance. So, what exactly are the benefits of cross-channel advertising and the platforms that provide it? Here’s more on the subject... [...]