Sales Prospecting Email Templates from HubSpot
Email is the backbone of any brand and marketer. In the world of communication it is considered to be an authentic medium that helps marketers stay in touch with their customers.
Email plays a pivotal role in helping marketers raise their sales. HubSpot has shared seven effective sales email templates that can add value to your email marketing.
Leslie Ye says, “We know prospecting can seem daunting, and a string of unreturned calls and unanswered emails is discouraging, to say the least. So, we’ve got your back.
The 3 Key Elements of Good Sales Prospecting Emails
Any good sales email template needs to include the following:
1. A reason for reaching out
This reason should be your way of gut-checking yourself. Is the reason for contacting your prospect compelling? Do they fit your ideal buyer persona? Are they similar to some of your most successful customers in the past? Can you provide any value to this person?
If not, don’t reach out.
2. A reason for reaching out right now
Just as important than whether the buyer is a good fit is whether there’s something that will compel them to buy. If there’s no sense of urgency (this can come in the form of business pain, a trigger event, or an internal intiative, among other things), there’s no reason to buy. So don’t just prospect companies that fit in the vertical and size you typically sell to. Is there a good reason you’re reaching out right now?”.
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