In advertising you need to trace the performance of your campaigns for better results. Performance analysis helps when you are using multiple ad platforms.

Entrepreneur contributor Jeremy Diamond has shared three metrics to help you measure your ad performance in 2018.

Diamond says, “One remarkable way to benefit from the growing interest in online commerce is through online remarketing. The premise is simple: Past visitors to your website will continue seeing your ads repeatedly on the web, on social media platforms and elsewhere. Not only that but remarketing improves your conversion rates and ROI. According to marketing expert Jeffrey Lant, “You have to contact the prospect a minimum of seven times within an 18-month period.”

Similarly, remarketing increases ad relevancy and lowers your cost per click (CPC) budget. And that leads to click-through and conversion rates that are higher than those from a typical ad. This is why major ad platforms offer remarketing pretty much across the board.

Foster customer online reviews.

Another way to survive in the increasingly competitive digital space is through the use of reviews for your online business”.

3 Crucial Metrics to Measure When You Advertise In 2018

Entrepreneur

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