HubSpot’s guide to create SEO strategy for 2018
HubSpot columnist Drew Fortin has shared an eight-step guide to help marketers create an effective SEO strategy for 2018.
Here’s how HubSpot describes the modern SEO strategy:
Modern SEO strategy is the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic.
Fortin says, “Here are eight steps you can take to make sure all of your SEO bases are covered in 2018. Then, grab your free planning template to master on-page SEO.
Step 1: Make a List of Topics
Keywords are at the heart of SEO, but they’re actually not your first step to an organic growth play anymore. Your first step is to make a list of topics you’d like to cover from one month to the next.
To start, compile a list of about 10 short words and terms associated with your product or service. Use Google’s Keyword Tool to identify their search volume and come up with variations that make sense for your business.
You are associating these topics with popular short-tail keywords, as you can tell, but you’re not dedicating individual blog posts to these keywords. These short-tail keywords are simply too competitive to rank highly for on Google if you’re just starting to optimize your website for search”.
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