Improve your email prospecting with these tips
Email marketing is a sensitive thing. You need to be careful with the kind of language you are using to persuade your subscribers to take an action.
HubSpot columnist Jeff Hoffman has shared a list of nine things that you should never say to your prospects.
Hoffman says, “Email is great for administrative details. Use it to coordinate meetings, set up calls, and confirm next steps — but don’t use it to advance an opportunity. Below are seven conversations you should never have over email. If your prospect approaches any of these topics via email, drop what you’re doing and pick up the phone.
7 Times You Shouldn’t Use Email
1. Contract questions
Never comment on a contract or proposal over email. If you’ve sent your prospect a proposal and haven’t heard back, don’t follow up with an ambiguous email asking if they’ve had time to look it over. Call them.
This goes for questions too. If your prospect asks a question about onboarding costs or implementation time, give them a call to answer their questions. Phone calls allows you to handle questions before they turn into concerns. They also protect against the “lost-in-translation” factor that plagues email communication and give you an opportunity to learn the “why” behind your prospect’s original question”.
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