Content Marketing Institute columnist Mike Murray has shared a list of seventeen SEO mistakes that should be avoided in content marketing.

Murray says, “I doubt any marketing team can perfect its SEO and content marketing efforts. Time, degrees of expertise, and changing algorithms always get in the way.

But SEO misfires abound for B2B and B2C websites and they can be avoided or at least minimized.

Let’s dive in.

1. Keyword selection

Keywords are probably the easiest SEO area to mess up. Aim too high for a competitive keyword phrase and you may never rank. Settle for low-hanging fruit and you might fall asleep while waiting for a rare visitor to make his or her way to your website”.

Oops! 17 SEO Misfires to Avoid With Website Content Marketing

Content Marketing Institute

Sharing is caring