Improve your e-commerce with these content ideas
Successful e-commerce business is a blend of several strategies and efforts using different marketing tools. Among these content plays the pivotal role as it has the capacity to engage people and persuade them to take an action.
HubSpot columnist Greg Wise has shared seven creative content ideas that can help the e-commerce business owners.
Wise says, “Big brands realize they need so much more than a picture and description to sell products. They’re all about selling a lifestyle, and that means bigger, better content is needed to engage shoppers.
If you’re not sure what that looks like, or how you can use creative content in your ecommerce website, we have seven spectacular examples for you from real ecommerce campaigns.
1. REI: Expert Advice
Content Idea: Native How-To Content
Recreational Equipment Inc. (REI) is one of the most popular camping and outdoor sports retailers in North America. No, its lifestyle blog isn’t the difference-maker for them — it’s how the business natively builds this content into the shopping experience.
The company sorts its products by type of outing, and includes expert advice on each product as a resource in the dropdown menu so you’re learning as you buy. Browsing climbing shoes? There’s how-to content linked to the bottom right for you to learn which shoes you need and even how to use your carabiners once you hit the mountain”.
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