HubSpot has listed 17 Google marketing tools  that the marketers should be using. 

Pamela Vaughan says, “You may have heard of this little thing called Google. You know, where 3.5 billion searches for information are made per day?

But Google is more than just a search engine. So much more.

In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you’re a marketer.

17 Helpful Google Marketing Tools for Business

1. Google My Business

Want to get yourself some free advertising on Google? I kid you not — it’s a real thing.

All you have to do is claim your Google My Business listing (formerly known as Google Places), and your business can get featured in the search results (as well as in Google Maps) for local searches like the one pictured below. Check it out — all the businesses within the red call-out in the screenshot below are local Google My Business results for the search “mexican restaurant, boston.”

Best of all, unlike Google AdWords (which we’ll touch on later), none of those businesses paid for their positions in these local results”.

17 Google Marketing Tools You Should Be Using

HubSpot

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