Strengthen your small business marketing with these tips
In the online world it is an easy task to start a small business and promote it. But if you want to achieve new heights you need to experiment, learn and implement new strategies.
Entrepreneur contributor Kimberly de Silva has shared seven tips to help small businesses succeed.
Silva says, “Marketing is important to every business’ survival, whether it’s for the local business up the street or the mega-corporation that spreads across all continents. Unfortunately, for the former, marketing is often put on the back burner, as a small-business owner has so many other things to deal with.
1. Learn from your competitors
As a small business, you should start by looking at what your direct competitors are doing in the area. Find out how they are attracting customers and, more importantly, what is and isn’t working for them. It’s time to start or revisit your competitor research. “If you’re opening a location-based business, like a restaurant, that competitor research might involve visiting other venues in-person to judge quality, service, aesthetics and other factors through which you want to differentiate your own business,” Score says. This is also a great time to introduce yourself to other local business owners. On the other hand, if you have an ecommerce business, you will be conducting a lot of the research online”.
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