Five tips to use vertical video on Instagram
With constantly rising number of users Instagram is turning out to be a marketing hub for the brands and marketers. Apart from posting photographs, the use of video is also increasing on this network.
Econsultancy columnist Kay Hsu has shared five tips to help marketers improve their Instagram marketing using the vertical video.
Hsu says, “There are a few guiding principles to make the most of vertical:
1. Leverage multi-part storytelling
Formats such as Stories work particularly well in multiple scenes, as people move through these mediums quicker than ever before. Instagram has just introduced carousel ads in Stories, giving advertisers the ability to have up to three pieces of media per Stories ad to create multiple scenes and richer storytelling. Use this time wisely by getting your brand seen in the first three seconds, and reward consumers by creating a compelling, holistic story.
2. Take creative risks!
Remember that this kind of format is still relatively new, and evolving as quickly as consumer tastes, so take risks and experiment with it to grow your brand and following. The ephemeral nature of Instagram Stories make this much easier as content disappears after a short time. Warby Parker has a consistent track record for playing around with new content formats. For example their early adoption of curating and re-sharing user generated content allowed them to learn faster, get plenty of air time and has given them a consistent competitive edge”.
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