Forbes contributor Kate Harrison has published an interview with video marketing expert Rohan Kale. In the interview Kale explains how marketers can improve their explainer video.

Harrison says, “Video marketing expert Rohan Kale, founder of the animation video company rkale.com, knows how useful prospecting via storytelling is. “It’s the best way to attract and engage your audience and can provide as much as an 80% boost in conversion rates.” Even small increases in conversion rates can make a big difference to profitability. Kale points out that Dropbox was able to increase their conversions by 10% simply by adding an explainer video. This translated into 10 million additional users for the file hosting service.

Whether you are marketing a simple product, or a complex piece of software, an explainer video can do a better job of telling your story. Explainer videos far out-pull blog posts or traditional webpages in terms of user engagement. The following is my interview with Kale to help startups navigate the use of such videos successfully.

Harrison: What exactly is an explainer video — and how do you sell the idea to new businesses?

Kale: Most people are too lazy to read the entire text on your website or landing page. A short video can hook your prospects and help them understand your value proposition. As a result, your sales cycle reduces — due to the educational effect of the video — and you generate more qualified leads”.

What You Really Need To Know About Explainer Videos

Forbes

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