McCoy shares 5 tactics to protect content assets
In today’s marketing arena content is the key driver as it is used to get your products and services listed in the search engines and get more customers.
This makes it extremely important to protect your content online from the ones who plan to use it illegally.
Search Engine Journal contributor Julia McCoy has shared five strategies to help you protect your content.
McCoy says, “The age of the internet and digital files/publishing has made it easier than ever for thieves and copycats to steal content.
If you want to defend your assets, you need to take an approach that covers multiple bases: writing, technology, and copyright.
1. Develop Your Writing Style So It’s Immediately Recognizable
When you write with your own voice, it’s a lot harder for thieves to steal your content and pass it off as their own.
Your distinctive style will shine through, and more people may be able to recognize your writing and alert you to the theft.
To develop your style so it’s yours, practice, practice, practice.
The only way to keep getting better at writing is to keep doing it”.
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