Quality original content is something that helps your business get credibility among search engines and the people. It is a challenge to keep producing original content all the time but it is a requirement so no one can afford to avoid it.

Search Engine Journal team has shared three tips to help marketers create compelling content for the search engines and the people.

The SEJ team says, “Here are three points any writer should take into account in order to create catchy content that will also attract organic traffic:

  • Choosing a trending topic.
  • Increasing semantic relatedness.
  • Raising chances of getting into Google’s Featured Snippet.

1. Choosing a Trending Topic

Point: Picking the right topic is way more than just a free flight of imagination. You have to define what content your target audience prefers, what factors influence their choices, and what exact words can drive them to action.

Tip: Dive deep into local communities, learn the joys and sorrows of your “buyer persona.”

It may also be advantageous to take a closer look at those who are already successful in your niche. What lets them dominate the minds and the SERPs? What subtopics do your rivals cover, what headlines do they use, etc.?”.

3 Keys to Writing Compelling Content for People & Search Engines

Search Engine Journal

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