HubSpot has published the ‘Beginner’s Guide to Product Photography’ to help marketers rightly promote their products online. This guide features six tips to make outstanding photographs.

Braden Becker says, “If a picture is worth a thousand words, a stunning product picture is worth a thousand website visits.

I don’t have data to back up that statement (yet). Nevertheless, product photography can become this valuable to your ecommerce website strategy.

According to Trellis, 51% of Americans with internet access prefer to shop online, and that segment of buyers is poised to keep growing. But that also means 49% of Americans might still be more comfortable buying certain things in the store — where they can see, touch, and demo the product before handing over their money.

Here’s an easy list of tips and tools to get you started, along with real examples of product photos that demonstrate this advice.

1. Don’t Be Afraid to Use Your Smartphone Camera

This is the part where I’m supposed to convince you to invest in a high-end, 50-megapixel (MP) camera with a 100-millimeter screw-on lens. But I’m not going to do that. If you already own a camera that fits this description, take advantage of it. But for many types of products, it’s completely acceptable to shoot product photos on a smartphone”.

The Beginner’s Guide to Product Photography [Tutorial + Examples]

HubSpot
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