Content marketing is changing everyday and the marketers and copywriters have to be dynamic to win at it.

Copyblogger columnist Stefanie Flexman has shared an article highlighting some ways marketers can continue to win at content marketing.

Flaxman says, “There’s no substitute for the creative momentum you get when you publish on a regular schedule.

I like using the example of releasing new content once a week. It’s a model for focused content — a presentation your audience truly sees as a gift, something they look forward to getting.

That’s the type of content worth publishing.

Let’s say your ideal audience is “small business entrepreneurs.” I can think of a ton of typical information that would interest that group”.

One Factor that Caused the Current Content Marketing Climate (and How to Fix It)

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