Make more sales with these three tips
Generating more sales is crucial to grow your business. Establishing a proper sales funnel is the long-term solution to gain increasing sales.
Entrepreneur contributor Lucinda Honeycutt has shared three strategies to improve your sales funnel.
Honeycutt says, “The marketing improvements that will serve your company best are those that improve both your efficiency and your profitability. By optimizing every stage of your customer journey, you can take advantage of every opportunity to maximize revenue and minimize the costs associated with your marketing. Here’s how you can tighten each stage of your buyer’s journey.
Improve lead acquisition efficiencies.
The two main problems businesses run into at the top of the marketing funnel are lead quality and quantity. It doesn’t matter what lead generation tools and tactics you favor – either your acquisition efforts aren’t producing enough leads, or the leads are low quality and don’t convert.
To understand which is hampering your efforts, you need to analyze your full funnel to see what happens to the leads you’re generating. An analytics platform like Kissmetrics can help you with this and with visualizing other important metrics to understand, like the total lifetime value of customers.
Are your current leads converting poorly, or is the problem just not having enough of them? Once you’ve diagnosed that, you can start making fixes”.
Comments are closed.
