E-commerce companies run flash sales to make more sales in limited time periods. A flash sale often lasts for less than 24 hours. During the sale, the company offers a short-term discount or promotion on some of its products.

HubSpot columnist Caroline Forsey has shared a seven-step process to help marketers create flash sales and boost their e-commerce sales.

Forsey says, “Flash sales generate an average 35% lift in transaction rates. Along with increased revenue, flash sales can help your ecommerce business get rid of excess inventory and stabalize your existing inventory. Most importantly, flash sales often drive a large audience to your site and incentivize viewers to purchase non-sale products, as well.

To feed your audience’s thrill-seeking appetite and grow your online presence, we’ve created a list of seven easy steps to run a flash sale, along with examples of successful ecommerce flash sales to kickstart your own strategy.

How to Run a Flash Sale in Seven Easy Steps

1. Determine the goal of your sale:

Flash sales enable you to accomplish a bunch of different things, and focusing on a goal can help you measure your success. So let’s narrow it down: do you have excess quantity in one specific product that isn’t selling? Do you want to stabilize your inventory by encouraging buyers to focus on different products? Or, do you want to escalate traffic to your site by providing a discount on a high-quality product? Focusing on a goal can help you pick which products you want to use for the flash sale”.

The Ecommerce Guide to Flash Sales (With Examples)

HubSpot
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