HubSpot has published a guide to Facebook Pixel, an analytics tool that measures the effectiveness of your Facebook advertising.

Clifford Chi says, “The Facebook pixel gives you deep insight into your marketing strategy because it measures your ad’s conversion rate, not just its click-through rate. This adds another layer of analytics that paint a clear picture of your buyer’s journey from ad to purchase. For instance, if one of your ads’ click through-rate is high, but the conversion rate is low, then your ad creative and landing page probably aren’t aligned.

You can also use website visitor and customer data collected from your Facebook pixel to refine your distribution strategy in several ways.

Optimization

Your Facebook pixel helps you bid specifically for conversions on Facebook. After collecting enough Facebook lead and customer data, Facebook will only show your ads to users who are most likely to convert or buy something from your website.

Remarketing

You can set up remarketing campaigns to past customers who’ve converted through a Facebook ad or users who have visited your website or certain web pages by clicking through one of your Facebook ads”.

What is a Facebook Pixel? [Easy Guide]

HubSpot
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