Five strategies to gain customer trust
Gaining and nurturing the customer trust is the ultimate success formula for any brand. It requires persistent efforts to keep the customers happy.
Entrepreneur contributor Scott Oldford has shared five strategies that can help brands keep their customers satisfied.
Oldford says, “Social proof marketing provides you a platform to speak to people you do not know yet. From there, you can build their trust, but until you capture their attention you have nothing to work with.
So, how do you do this? It begins with these five types of social proof marketing you need to start using now.
1. Customer action proof
This sort of social proof marketing comes direct from your customers’ mouth. It involves them saying:
- “I bought this, it was great.”
- “I downloaded this guide.”
- “I watched this video.”
- “I attended this webinar and stayed until the end.”
It isn’t specific and doesn’t offer any tangible results, but it does show your audience that other people have already taken action, and that the content you create is valuable”.
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