Content creation and optimization are the two things which help marketers achieve their content marketing goals. With changing SEO parameters you have to keep adjusting your content so that it is liked by search engines.

Content Marketing Institute columnist Ann Smarty has shared three keyword research trends that can help marketers achieve their content optimization goals.

Smarty says, “Now, the approach to keyword research is different from what it was even a couple of years ago. Search engines are becoming smarter and keyword research tools are getting more advanced. The web is getting to be a better place after all.

Just as the SEO world is changing, so should we. Here are three SEO trends quickly reshaping the keyword research concept and with it the way we brainstorm, create, and optimize content.

1. Being in first place is no longer enough

This is the trickiest and one of the most frequent questions when it comes to keyword research. How much traffic is that top Google position going to bring? Is it worth the trouble?

The short answer: It’s more complicated than it ever was. Search engine results pages provide less visibility than they once did and that should factor into your keyword optimization process”.

3 Keyword Research Trends to Reshape Your Content Optimization

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